Immerse to the max.<\/p>\n
<\/p>\n"},{"heading":"CUSTOMER BENEFIT:","description":"
Feels like a big cinematic experience.<\/p>\n"},{"heading":"CONCEPT ATTRIBUTES:","description":"
Vibrant, bold, versatile.<\/p>\n"},{"heading":"VERBS:","description":"
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\nWhen using the Event V-Max logo, the minimum size for print is 7mm high and 30px high for digital applications.<\/p>\n
\nTo measure the clear space needed around the logo we use the height and width of the letter E in the logo.
\nThis is the minimum space needed and where possible, give the logo more space to increase its visibility and legibility.<\/p>\n
\nThere is one other logo lock-up that can be used. The stacked logo lockup, shown at the bottom right of this page is available as an alternative.<\/p>\n","main_logo":{"ID":1631,"id":1631,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_31","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/v-max\/event-brand-guidelines_ab_s2v32-2_page_31\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_31","status":"inherit","uploaded_to":13,"date":"2019-11-17 06:22:24","modified":"2019-11-17 06:26:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4227,"height":855,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834-300x61.png","medium-width":300,"medium-height":61,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834-768x155.png","medium_large-width":768,"medium_large-height":155,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834-1024x207.png","large-width":1024,"large-height":207,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834.png","1536x1536-width":1536,"1536x1536-height":311,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834.png","2048x2048-width":2048,"2048x2048-height":414,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-e1573971979834-1920x855.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":855}},"bottom_images":[{"image":{"ID":1633,"id":1633,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_31","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/v-max\/event-brand-guidelines_ab_s2v32-2_page_31-2\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_31-2","status":"inherit","uploaded_to":13,"date":"2019-11-17 06:23:10","modified":"2019-11-17 06:23:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4213,"height":1173,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997-300x84.png","medium-width":300,"medium-height":84,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997-768x214.png","medium_large-width":768,"medium_large-height":214,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997-1024x285.png","large-width":1024,"large-height":285,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997.png","1536x1536-width":1536,"1536x1536-height":428,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997.png","2048x2048-width":2048,"2048x2048-height":570,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_31-1-e1573971863997-1920x1080.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}}}],"downloads":false},{"acf_fc_layout":"colour_palette","background_color":"","text_color":"#000","heading":"Colour Palette","subheading":"
\nPMS BLACK 3 C
\nCMYK: 75, 68, 67, 90<\/p>\n
\nPMS 419 U
\nCMYK: 75, 68, 67, 90<\/p>\n
\nRGB:0,0,0
\nHEX: 000000<\/p>\n"},{"background_color":"#9c9ea1","text_color":"#ffffff","colour_name":"V-MAX Steel","colour_description":"
\nPMS 5295 C
\nCMYK: 37, 29, 28, 0<\/p>\n
\nPMS 7445 U
\nCMYK: 37, 29, 28, 0<\/p>\n
\nRGB: 166, 168, 171
\nHEX: A6A8AB<\/p>\n"}],"downloads":false},{"acf_fc_layout":"typography","background_color":"#0a0a0a","text_color":"#ffffff","heading":"Typography","subheading":"
\nLeading is the space between lines of copy and should be 120% of the headline type size. Round this figure up or down to the nearest half a point accordingly.<\/p>\n
\nTracking is the space between individual letters and should be set at +150.\u00a0 For body copy and smaller text, please use Helvetica Regular as the standard typeface.<\/p>\n","typography_header_color":"#a6a8ab","typography_text_color":"#a6a8ab","typographies":[{"font":{"value":"900 6em 'TTBluescreens', serif","label":"TT Bluescreens Black"}},{"font":{"value":"400 3.5em 'Helvetica', serif","label":"Helvetica Regular"}}],"downloads":false},{"acf_fc_layout":"image_mosaic","background_color":"","text_color":"#000","heading":"Assets","subheading":"