Immerse in the original.<\/p>\n"},{"heading":"CUSTOMER BENEFIT:","description":"
Feels like an everyday ritual.<\/p>\n"},{"heading":"CONCEPT ATTRIBUTES:","description":"
Consistent, accessible, friendly.<\/p>\n"},{"heading":"VERBS:","description":"
Enjoy, see, watch.<\/p>\n"}],"downloads":false},{"acf_fc_layout":"hero","enable_scroll_indicator":false,"use_header_image":false,"heading":"Immerse in the Original","heading_image":false,"subheading":"
Your everyday favourite. The original Event Cinema experience you know and love. Original delivers everything you enjoy about cinema, making it a great value escape from the everyday. Welcome back<\/strong><\/p>\n","dimmer_opacity":"60","background":{"ID":2247,"id":2247,"title":"BF486CD0A3FB-101791063","filename":"BF486CD0A3FB-101791063-e1574900753215.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/original\/bf486cd0a3fb-101791063\/","alt":"","author":"7","description":"","caption":"","name":"bf486cd0a3fb-101791063","status":"inherit","uploaded_to":79,"date":"2019-11-28 00:24:41","modified":"2019-11-28 00:24:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":3748,"height":2850,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215-300x228.jpg","medium-width":300,"medium-height":228,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215-768x584.jpg","medium_large-width":768,"medium_large-height":584,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215-1024x779.jpg","large-width":1024,"large-height":779,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215.jpg","1536x1536-width":1536,"1536x1536-height":1168,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215.jpg","2048x2048-width":2048,"2048x2048-height":1557,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/BF486CD0A3FB-101791063-e1574900753215-1920x1080.jpg","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}},"use_video":true,"video":{"layout_type":"video_plays_after_click","loop":true,"video_type":false,"video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"","video_url_ogv":"","video_url_webm":"","play_icon_color":"#000000","vimeo_id":"375872543"}},{"acf_fc_layout":"chart_block","heading":"Tone of Voice","subheading":" The tone of voice is the way in which each individual cinema concept is able to distinguish itself and portray it\u2019s personality.<\/p>\n The below table represents the tone of voice you should dial up and down for the Original experience.<\/p>\n","background_color":"#d7291c","text_color":"#0a0a0a","line_chart_color":"#ffffff","chart_block":[{"label":"Be the host","value":"2.2"},{"label":"Quicken the pulse","value":"1.8"},{"label":"Raise a smile","value":"3"},{"label":"Create a feeling that lasts","value":"5"},{"label":"Simple & relevant","value":"5"}],"downloads":false},{"acf_fc_layout":"logo_guidelines","background_color":"#ffffff","text_color":"#0a0a0a","heading":"Event Original Logo ","subheading":" MINIMUM SIZE:<\/strong> SPACING:<\/strong> DO NOT<\/strong>\u00a0alter or change the brand mark in any way. 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02:19:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":1075,"height":313,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos-300x87.png","medium-width":300,"medium-height":87,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos-768x224.png","medium_large-width":768,"medium_large-height":224,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos-1024x298.png","large-width":1024,"large-height":298,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos.png","1536x1536-width":1075,"1536x1536-height":313,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos.png","2048x2048-width":1075,"2048x2048-height":313,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/original-logos.png","thumbnails-1920x1080-width":1075,"thumbnails-1920x1080-height":313}}}],"downloads":false},{"acf_fc_layout":"colour_palette","background_color":"","text_color":"#000","heading":"Colour Palette","subheading":" Colour palettes are a collection of colours that must be used in order to correctly communicate the brand.<\/p>\n In the Event brand family, each cinema concept has its own dedicated colour palette.<\/p>\n The Event Original colour palette is made up of a combination of mostly black and red with a pop of white.<\/p>\n","color_blocks":[{"background_color":"#000000","text_color":"#ffffff","colour_name":"Event Black","colour_description":" PRINT COATED:<\/strong> PRINT UNCOATED:<\/strong> DIGITAL:<\/strong> PRINT COATED:<\/strong> PRINT UNCOATED:<\/strong> DIGITAL:<\/strong> PRINT:<\/strong> DIGITAL:<\/strong> Event Original uses the LEADING<\/strong>: TRACKING:<\/strong> Brand assets are graphic elements, motion pieces, brushes and other items used in creating visuals.<\/p>\n In the Event brand family, each cinema concept has its own dedicated assets.<\/p>\n The Event Original patterns are comprised of bold and simple stripes that strike a balance between black 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Event Original has 8 poster layouts that can be used with external communications such as film posters, brand posters and special events. 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\nWhen using the Event Original logo, the minimum size for print is 7mm high and 30px high for digital applications.<\/p>\n
\nTo measure the clear space needed around the logo we use the height and width of the letter E in the logo. This is the minimum space needed and where possible, give the logo more space to increase its visibility and legibility.<\/p>\n
\nPMS BLACK 3 C
\nCMYK: 75, 68, 67, 90<\/p>\n
\nPMS BLACK U
\nCMYK: 0, 0, 0, 100<\/p>\n
\nRGB:0,0,0
\nHEX: 000000<\/p>\n"},{"background_color":"#d7291c","text_color":"#ffffff","colour_name":"Event Red","colour_description":"
\nPMS 485 C
\nCMYK: 0, 100, 100, 0<\/p>\n
\nPMS 2035 U
\nCMYK: 0, 86, 100, 0<\/p>\n
\nRGB: 215, 41, 28
\nHEX: D7291C<\/p>\n"},{"background_color":"#ffffff","text_color":"#d7291c","colour_name":"Event White","colour_description":"
\nCMYK:0,0,0,0<\/p>\n
\nRGB: 255, 255, 255
\nHEX: FFFFF<\/p>\n"}],"downloads":false},{"acf_fc_layout":"typography","background_color":"#0a0a0a","text_color":"#ffffff","heading":"Typography","subheading":"
\nTT Bluescreens<\/strong> typeface in a bold weight. It\u2019s bold, simple and confident.<\/p>\n
\nLeading is the space between lines of copy and should be 120% of the headline type size. Round this figure up or down to the nearest half a point accordingly.<\/p>\n
\nTracking is the space between individual letters and should be set at +150.
\nFor body copy and smaller text, please use Helvetica Regular as the standard typeface.<\/p>\n","typography_header_color":"#d7291c","typography_text_color":"#ffffff","typographies":[{"font":{"value":"700 6em 'TTBluescreens', serif","label":"TT Bluescreens Bold"}},{"font":{"value":"400 3.5em 'Helvetica', serif","label":"Helvetica Regular"}}],"downloads":false},{"acf_fc_layout":"image_mosaic","background_color":"#0a0a0a","text_color":"#ffffff","heading":"Assets","subheading":"