{"id":173,"date":"2019-04-01T06:58:50","date_gmt":"2019-04-01T06:58:50","guid":{"rendered":"https:\/\/api-guidelines.eventcinemas.com.au\/?page_id=173"},"modified":"2021-01-05T13:32:19","modified_gmt":"2021-01-05T02:32:19","slug":"junior","status":"publish","type":"page","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/","title":{"rendered":"Junior"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-173","page","type-page","status-publish","hentry"],"acf":{"menu_color":"#000","heading_font":"normal 700 1em 'TTBluescreens', serif","blocks":[{"acf_fc_layout":"hero","enable_scroll_indicator":true,"use_header_image":true,"heading":"","heading_image":{"ID":1089,"id":1089,"title":"Event Junior White RGB 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07:25:37","modified":"2019-04-01 07:25:37","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":2121,"height":1196,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118-768x433.jpg","medium_large-width":768,"medium_large-height":433,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118-1024x577.jpg","large-width":1024,"large-height":577,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118.jpg","1536x1536-width":1536,"1536x1536-height":866,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118.jpg","2048x2048-width":2048,"2048x2048-height":1155,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-118-1920x1080.jpg","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}},"use_video":true,"video":{"layout_type":"video_plays_after_click","loop":false,"video_type":"url","video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"https:\/\/player.vimeo.com\/external\/369959451.hd.mp4?s=50d3719914112a1778b3c25ac62d1701b5103df4&profile_id=175","video_url_ogv":"","video_url_webm":"","play_icon_color":"#0061b0","vimeo_id":"369959451"}},{"acf_fc_layout":"brand_driver","background_color":"","text_color":"#000","heading":"Brand Overview ","description_blocks":[{"heading":"BRAND PROPOSITION:","description":"

Immerse in family fun.<\/p>\n"},{"heading":"CUSTOMER BENEFIT:","description":"

Feels like fun, inspiration and excitement.<\/p>\n"},{"heading":"CONCEPT ATTRIBUTES:","description":"

Playful, safe, interactive.<\/p>\n"},{"heading":"VERBS:","description":"

Chase, leap, jump, bounce, bound, spring.<\/p>\n"}],"downloads":false},{"acf_fc_layout":"hero","enable_scroll_indicator":false,"use_header_image":false,"heading":"Leap into family fun","heading_image":false,"subheading":"

An experience dedicated to kids 8 years and younger. Event Junior features a playground designed in collaboration with children, complete with a slide, a netted climbing gym, digital interactive games and other play equipment.<\/strong><\/p>\n","dimmer_opacity":"60","background":{"ID":223,"id":223,"title":"art5","filename":"art5-2.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/art5-3\/","alt":"","author":"1","description":"","caption":"","name":"art5-3","status":"inherit","uploaded_to":173,"date":"2019-04-01 07:25:28","modified":"2019-04-01 07:25:28","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":715,"height":750,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2-286x300.jpg","medium-width":286,"medium-height":300,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2.jpg","medium_large-width":715,"medium_large-height":750,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2.jpg","large-width":715,"large-height":750,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2.jpg","1536x1536-width":715,"1536x1536-height":750,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2.jpg","2048x2048-width":715,"2048x2048-height":750,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/art5-2.jpg","thumbnails-1920x1080-width":715,"thumbnails-1920x1080-height":750}},"use_video":true,"video":{"layout_type":"video_plays_after_click","loop":true,"video_type":false,"video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"","video_url_ogv":"","video_url_webm":"","play_icon_color":"#f065a5","vimeo_id":"375868576"}},{"acf_fc_layout":"content_columns","background_color":"#0061b0","text_color":"#ffcc04","heading":"There are three great ways to experience Event Junior ","columns":[{"image":{"ID":2377,"id":2377,"title":"play_only","filename":"play_only.svg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/play_only\/","alt":"","author":"1","description":"","caption":"","name":"play_only","status":"inherit","uploaded_to":173,"date":"2019-12-02 00:27:35","modified":"2019-12-02 00:29:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","2048x2048-width":1,"2048x2048-height":1,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_only.svg","thumbnails-1920x1080-width":1,"thumbnails-1920x1080-height":1}},"title":"1. Dedicated Playtime","description":"

Book playtime in the relaxing, safe, air conditioned Event Junior playground. Dedicated play sessions run for 60-minutes and are just $5* per child. To book playtime simply look for the dedicated ‘Play Time’ sessions online or in-cinema.<\/span><\/p>\n"},{"image":{"ID":2381,"id":2381,"title":"play_movie","filename":"play_movie.svg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/play_movie\/","alt":"","author":"1","description":"","caption":"","name":"play_movie","status":"inherit","uploaded_to":173,"date":"2019-12-02 00:28:12","modified":"2019-12-02 00:28:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","2048x2048-width":1,"2048x2048-height":1,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/play_movie.svg","thumbnails-1920x1080-width":1,"thumbnails-1920x1080-height":1}},"title":"2. Playtime session plus movie","description":"

Book a movie session in Event Junior and add 30-MINS of extra play for just $5 per child. Extra play-time can be added to your experience on the ticket select page.<\/span><\/p>\n"},{"image":{"ID":2379,"id":2379,"title":"movie_only","filename":"movie_only.svg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/movie_only\/","alt":"","author":"1","description":"","caption":"","name":"movie_only","status":"inherit","uploaded_to":173,"date":"2019-12-02 00:28:11","modified":"2019-12-02 00:28:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","2048x2048-width":1,"2048x2048-height":1,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/movie_only.svg","thumbnails-1920x1080-width":1,"thumbnails-1920x1080-height":1}},"title":"3. Movie only","description":"

Book a movie in Event Junior and enjoy playtime during a dedicated 10-MIN play intermission.<\/span><\/p>\n"}]},{"acf_fc_layout":"content_columns","background_color":"#00a87a","text_color":"#0061b0","heading":"Event Junior sessions with a movie added include","columns":[{"image":{"ID":2491,"id":2491,"title":"pause-new","filename":"pause-new.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/pause-new\/","alt":"","author":"1","description":"","caption":"","name":"pause-new","status":"inherit","uploaded_to":173,"date":"2019-12-05 00:38:56","modified":"2019-12-05 00:38:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":121,"height":123,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","thumbnail-width":121,"thumbnail-height":123,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","medium-width":121,"medium-height":123,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","medium_large-width":121,"medium_large-height":123,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","large-width":121,"large-height":123,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","1536x1536-width":121,"1536x1536-height":123,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","2048x2048-width":121,"2048x2048-height":123,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/pause-new.png","thumbnails-1920x1080-width":121,"thumbnails-1920x1080-height":123}},"title":"INTERMISSION","description":"

Event Junior features a 10-MIN intermission for playtime; snacks or bathroom break.<\/span><\/p>\n"},{"image":{"ID":2493,"id":2493,"title":"seats-new","filename":"seats-new.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/seats-new\/","alt":"","author":"1","description":"","caption":"","name":"seats-new","status":"inherit","uploaded_to":173,"date":"2019-12-05 00:39:08","modified":"2019-12-05 00:39:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":121,"height":123,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","thumbnail-width":121,"thumbnail-height":123,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","medium-width":121,"medium-height":123,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","medium_large-width":121,"medium_large-height":123,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","large-width":121,"large-height":123,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","1536x1536-width":121,"1536x1536-height":123,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","2048x2048-width":121,"2048x2048-height":123,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/seats-new.png","thumbnails-1920x1080-width":121,"thumbnails-1920x1080-height":123}},"title":"KID APPROVED SEATS","description":"

Families can relax in a new range of kid-friendly daybeds and colourful sofa bean bags plus our comfortable standard seats.<\/span><\/p>\n"},{"image":{"ID":2443,"id":2443,"title":"food-drink","filename":"food-drink-e1575503008435.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/food-drink\/","alt":"","author":"7","description":"","caption":"","name":"food-drink","status":"inherit","uploaded_to":173,"date":"2019-12-04 23:33:52","modified":"2019-12-04 23:33:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":121,"height":123,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","medium-width":121,"medium-height":123,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","medium_large-width":121,"medium_large-height":123,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","large-width":121,"large-height":123,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","1536x1536-width":121,"1536x1536-height":123,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","2048x2048-width":121,"2048x2048-height":123,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/food-drink-e1575503008435.png","thumbnails-1920x1080-width":121,"thumbnails-1920x1080-height":123}},"title":"JUNIOR MENU","description":"

A range of dedicated kid-friendly snacks including junior popcorn combos, muesli bars, kids\u2019 ice-cream, yoghurt and fresh fruit are available. Plus coffee, tea and snack options for caregivers.<\/span><\/p>\n"},{"image":{"ID":2495,"id":2495,"title":"party-new","filename":"party-new.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/party-new\/","alt":"","author":"1","description":"","caption":"","name":"party-new","status":"inherit","uploaded_to":173,"date":"2019-12-05 00:39:18","modified":"2019-12-05 00:39:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":121,"height":123,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","thumbnail-width":121,"thumbnail-height":123,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","medium-width":121,"medium-height":123,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","medium_large-width":121,"medium_large-height":123,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","large-width":121,"large-height":123,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","1536x1536-width":121,"1536x1536-height":123,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","2048x2048-width":121,"2048x2048-height":123,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/party-new.png","thumbnails-1920x1080-width":121,"thumbnails-1920x1080-height":123}},"title":"PARTY TIME","description":"

Event Junior is available every day of the week for birthday parties from just $25 per person.<\/span><\/p>\n

Click Here for Macquarie<\/a><\/span><\/p>\n

Click Here for Shellharbour<\/a><\/span><\/p>\n"}]},{"acf_fc_layout":"chart_block","heading":"Tone of Voice","subheading":"

The tone of voice is the way in which each individual cinema concept is able to distinguish itself and portray it\u2019s personality.<\/p>\n

The below table represents the tone of voice you should dial up and down for the Junior experience.<\/p>\n","background_color":"#ffffff","text_color":"#000000","line_chart_color":"#f065a5","chart_block":[{"label":"BE THE HOST","value":"2"},{"label":"QUICKEN THE PULSE ","value":"2"},{"label":"RAISE A SMILE ","value":"8"},{"label":"CREATE A FEELING THAT LASTS","value":"5"},{"label":"SIMPLE & RELEVANT","value":"8"}],"downloads":false},{"acf_fc_layout":"logo_guidelines","background_color":"#0061b0","text_color":"#ffffff","heading":"Event Junior Logo ","subheading":"

MINIMUM SIZE:<\/strong>
\nWhen using the Event Junior logo, the minimum size for print is 7mm high and 30px high for digital applications.<\/p>\n

SPACING:<\/strong>
\nTo measure the clear space needed around the logo we use the height and
\nwidth of the letter E in the logo. This is the minimum space needed and where possible, give the logo more space to increase its visibility and legibility.<\/p>\n

DO NOT<\/strong>\u00a0alter or change the brand mark in any way. Keep the layout exactly as shown in the examples. There is one other logo lock-up that can be used. The stacked logo lockup,
\nshown at the bottom right of this page is available as an alternative.<\/p>\n","main_logo":{"ID":1661,"id":1661,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_58","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/event-brand-guidelines_ab_s2v32-2_page_58\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_58","status":"inherit","uploaded_to":173,"date":"2019-11-17 06:55:45","modified":"2019-11-17 06:55:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4187,"height":800,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254-300x57.png","medium-width":300,"medium-height":57,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254-768x147.png","medium_large-width":768,"medium_large-height":147,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254-1024x196.png","large-width":1024,"large-height":196,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254.png","1536x1536-width":1536,"1536x1536-height":293,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254.png","2048x2048-width":2048,"2048x2048-height":391,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-e1573973857254-1920x800.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":800}},"bottom_images":[{"image":{"ID":1663,"id":1663,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_58","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/event-brand-guidelines_ab_s2v32-2_page_58-2\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_58-2","status":"inherit","uploaded_to":173,"date":"2019-11-17 06:56:35","modified":"2019-11-17 06:56:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4173,"height":1093,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676-300x79.png","medium-width":300,"medium-height":79,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676-768x201.png","medium_large-width":768,"medium_large-height":201,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676-1024x268.png","large-width":1024,"large-height":268,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676.png","1536x1536-width":1536,"1536x1536-height":402,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676.png","2048x2048-width":2048,"2048x2048-height":536,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_58-1-e1573973831676-1920x1080.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}}}],"downloads":false},{"acf_fc_layout":"typography","background_color":"#ffcc04","text_color":"#ffffff","heading":"Typography ","subheading":"

Event Junior uses the font TT Bluescreens in a light weight. It\u2019s precise and elegant.<\/p>\n

LEADING:<\/strong>
\nLeading is the space between lines of copy and should be 120% of the headline type size. Round this figure up or down to the nearest half a point accordingly.<\/p>\n

TRACKING:<\/strong>
\nTracking is the space between individual letters and should be set at +150.
\nFor body copy and smaller text, please use Helvetica Regular
\nas the standard typeface.<\/p>\n","typography_header_color":"#0061b0","typography_text_color":"#0061b0","typographies":[{"font":{"value":"900 6em 'TTBluescreensRound', serif","label":"TT Bluescreens Rounded Black"}},{"font":{"value":"400 3.5em 'Helvetica', serif","label":"Helvetica Regular"}}],"downloads":false},{"acf_fc_layout":"colour_palette","background_color":"","text_color":"#000","heading":"Colour Palette","subheading":"

Colour palettes are a collection of colours that must be used in order to correctly communicate the brand.<\/p>\n

In the Event brand family, each cinema concept has its own dedicated colour selection.<\/p>\n

The Event Junior colour palette is made up of 4 colours; a poppy yellow, pink, green and blue. They can be combined and used in pairs or trios but never all 4 colours together.<\/p>\n","color_blocks":[{"background_color":"#ffc505","text_color":"#ffffff","colour_name":"Junior Yellow","colour_description":"

PRINT COATED:<\/strong>
\nPMS 1225 C
\nCMYK: 0, 19, 100, 0<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 128 U
\nCMYK: 0, 19, 100, 0<\/p>\n

DIGITAL:<\/strong>
\nRGB: 255, 204, 4
\nHEX: FFCC04<\/p>\n"},{"background_color":"#f065a5","text_color":"#ffffff","colour_name":"Junior Pink","colour_description":"

PRINT COATED:<\/strong>
\nPMS 211 C
\nCMYK: 0, 76, 0, 0<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS RHOD. RED U
\nCMYK: 0, 76, 0, 0<\/p>\n

DIGITAL:<\/strong>
\nRGB: 240, 101, 165
\nHEX: F065A5<\/p>\n"},{"background_color":"#019e6f","text_color":"#ffffff","colour_name":"Junior Green","colour_description":"

PRINT COATED:<\/strong>
\nPMS 0000 C
\nCMYK: 80, 7, 69, 0<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 0000 C
\nCMYK: 80, 7, 69, 0<\/p>\n

DIGITAL:<\/strong>
\nRGB: 0, 168, 122
\nHEX: 00A87A<\/p>\n"},{"background_color":"#0056a7","text_color":"#ffffff","colour_name":"Junior Blue","colour_description":"

PRINT COATED:<\/strong>
\nPMS 2144 C
\nCMYK: 93, 65, 0, 0<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 300 U
\nCMYK: 93, 65, 0, 0<\/p>\n

DIGITAL:<\/strong>
\nRGB: 0, 97, 176
\nHEX: 0061B0<\/p>\n"}],"downloads":false},{"acf_fc_layout":"image_mosaic","background_color":"","text_color":"#000","heading":"Assets","subheading":"

Brand assets are graphic elements, motion pieces, brushes and other items used in creating visuals.<\/p>\n

In the Event brand family, each cinema concept has its own dedicated assets.<\/p>\n

The Event Junior<\/strong> patterns are specifically chosen to represent the vibrant and fun experience of a kid friendly and exciting movie event.
\nEvent Junior patterns differ from the rest of the brand family, due to its target audience.<\/p>\n

They are a series of stripes that differ in width but also free-form patterns that feel more lively and exciting. This again references the vibrant nature of Junior.<\/p>\n","gallery_columns":"2","gallery":[{"ID":1255,"id":1255,"title":"J 1","filename":"J-1.jpg.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-1.jpg.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/j-1\/","alt":"","author":"7","description":"","caption":"","name":"j-1","status":"inherit","uploaded_to":173,"date":"2019-10-31 22:15:58","modified":"2019-10-31 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4","filename":"J-4.jpg.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/j-4\/","alt":"","author":"7","description":"","caption":"","name":"j-4","status":"inherit","uploaded_to":173,"date":"2019-10-31 22:17:41","modified":"2019-10-31 22:17:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":688,"height":368,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg-300x160.jpg","medium-width":300,"medium-height":160,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg.jpg","medium_large-width":688,"medium_large-height":368,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg.jpg","large-width":688,"large-height":368,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg.jpg","1536x1536-width":688,"1536x1536-height":368,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg.jpg","2048x2048-width":688,"2048x2048-height":368,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/J-4.jpg.jpg","thumbnails-1920x1080-width":688,"thumbnails-1920x1080-height":368}}],"downloads":false},{"acf_fc_layout":"image_mosaic","background_color":"","text_color":"#000","heading":"Poster","subheading":"

Event Junior has 8 poster layouts that can be used with external communications such as film posters, brand posters and special events. There are 8 variants in Event Junior yellow, blue, green and pink.<\/p>\n","gallery_columns":"2","gallery":[{"ID":1787,"id":1787,"title":"junior1","filename":"junior1.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/junior1.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/junior\/junior1\/","alt":"","author":"7","description":"","caption":"","name":"junior1","status":"inherit","uploaded_to":173,"date":"2019-11-17 11:36:07","modified":"2019-11-17 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