{"id":15,"date":"2019-03-15T03:13:53","date_gmt":"2019-03-15T03:13:53","guid":{"rendered":"https:\/\/api-guidelines.evt.com.au\/?page_id=15"},"modified":"2019-12-05T09:10:22","modified_gmt":"2019-12-04T22:10:22","slug":"gold-class","status":"publish","type":"page","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/","title":{"rendered":"Gold Class"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"acf":{"menu_color":"CDA349","heading_font":"normal 300 1em 'TTBluescreens', 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05:40:58","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","2048x2048-width":1,"2048x2048-height":1,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/gold-class-logo.svg","thumbnails-1920x1080-width":1,"thumbnails-1920x1080-height":1}},"subheading":"","dimmer_opacity":"0","background":{"ID":1115,"id":1115,"title":"GC_image","filename":"GC_image.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/GC_image.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/gc_image\/","alt":"","author":"7","description":"","caption":"","name":"gc_image","status":"inherit","uploaded_to":15,"date":"2019-10-31 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(1)","filename":"0705_EVENT_ID_GoldClass_HD-1.mp4","filesize":80235209,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/0705_EVENT_ID_GoldClass_HD-1.mp4","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/0705_event_id_goldclass_hd-1\/","alt":"","author":"7","description":"","caption":"","name":"0705_event_id_goldclass_hd-1","status":"inherit","uploaded_to":15,"date":"2019-11-05 01:17:36","modified":"2019-11-05 01:17:36","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/video.png","width":1920,"height":1080},"video_ogv":false,"video_webm":false,"video_url_mp4":"https:\/\/player.vimeo.com\/external\/369964812.hd.mp4?s=00d7c80e430d08fe4bd3aaa338296ebc42a5730b&profile_id=175","video_url_ogv":"","video_url_webm":"","play_icon_color":"#cda349","vimeo_id":"369964812"}},{"acf_fc_layout":"brand_driver","background_color":"","text_color":"#000","heading":"Brand Overview","description_blocks":[{"heading":"BRAND PROPOSITION:","description":"

Immerse in luxury.<\/p>\n"},{"heading":"CUSTOMER BENEFIT:","description":"

Feels like you\u2019re the star.<\/p>\n"},{"heading":"CONCEPT ATTRIBUTES:","description":"

Indulgent, luxurious, exclusive.<\/p>\n"},{"heading":"VERBS:","description":"

Relax, unwind, indulge, strut.<\/p>\n"}],"downloads":false},{"acf_fc_layout":"hero","enable_scroll_indicator":false,"use_header_image":false,"heading":"Strut into modern luxury","heading_image":false,"subheading":"

Relax, unwind and indulge yourself with the first class cinema experience. Exclusive lounge access, in-seat service and fully reclining seats are just the beginning. Get the star treatment.<\/strong><\/p>\n","dimmer_opacity":"50","background":{"ID":2233,"id":2233,"title":"shutterstock_1102363538","filename":"shutterstock_1102363538.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/shutterstock_1102363538\/","alt":"","author":"7","description":"","caption":"Golden sand explosion isolated on black background. Abstract sand cloud. Golden colored sand splash against dark background. Yellow sand fly wave in the air.","name":"shutterstock_1102363538","status":"inherit","uploaded_to":15,"date":"2019-11-27 23:22:26","modified":"2019-11-27 23:22:26","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":6000,"height":4000,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538.jpg","2048x2048-width":2048,"2048x2048-height":1365,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1102363538-1920x1080.jpg","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}},"use_video":true,"video":{"layout_type":"video_plays_after_click","loop":true,"video_type":false,"video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"","video_url_ogv":"","video_url_webm":"","play_icon_color":"#000000","vimeo_id":"375866076"}},{"acf_fc_layout":"chart_block","heading":"Tone of Voice","subheading":"

The tone of voice is the way in which each individual cinema concept is able to distinguish itself and portray it\u2019s personality.<\/p>\n

The below table represents the tone of voice you should dial up and down for the Gold Class experience.<\/p>\n","background_color":"#ffffff","text_color":"#000000","line_chart_color":"#cda349","chart_block":[{"label":"BE THE HOST ","value":"8"},{"label":"QUICKEN THE PULSE","value":"2"},{"label":"RAISE A SMILE ","value":"4"},{"label":"CREATE A FEELING THAT LASTS","value":"8"},{"label":"SIMPLE & RELEVANT","value":"8"}],"downloads":false},{"acf_fc_layout":"logo_guidelines","background_color":"#000000","text_color":"#ffffff","heading":"Event Gold Class Logo ","subheading":"

MINIMUM SIZE:<\/strong>
\nWhen using the Event Gold Class logo, the minimum size for print is 7mm high and 30px high for digital applications.<\/p>\n

SPACING:<\/strong>
\nTo measure the clear space needed around the logo we use the height and width of the letter E in the logo. This is the minimum space needed and where possible, give the logo more space to increase its visibility and legibility.<\/p>\n

DO NOT <\/strong>alter or change the brand mark in any way. Keep the layout exactly as shown in the examples.
\nThere is one other logo lock-up that can be used. The stacked logo lockup, shown at the bottom right of this page is available as an alternative.<\/p>\n","main_logo":{"ID":1619,"id":1619,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_40","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/event-brand-guidelines_ab_s2v32-2_page_40\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_40","status":"inherit","uploaded_to":15,"date":"2019-11-17 01:12:26","modified":"2019-11-17 01:12:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4237,"height":879,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174-300x62.png","medium-width":300,"medium-height":62,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174-768x159.png","medium_large-width":768,"medium_large-height":159,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174-1024x212.png","large-width":1024,"large-height":212,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174.png","1536x1536-width":1536,"1536x1536-height":319,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174.png","2048x2048-width":2048,"2048x2048-height":425,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-e1573953540174-1920x879.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":879}},"bottom_images":[{"image":{"ID":1621,"id":1621,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_40","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/event-brand-guidelines_ab_s2v32-2_page_40-2\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_40-2","status":"inherit","uploaded_to":15,"date":"2019-11-17 01:14:57","modified":"2019-11-17 01:14:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4226,"height":1037,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695-300x74.png","medium-width":300,"medium-height":74,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695-768x188.png","medium_large-width":768,"medium_large-height":188,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695-1024x251.png","large-width":1024,"large-height":251,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695.png","1536x1536-width":1536,"1536x1536-height":377,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695.png","2048x2048-width":2048,"2048x2048-height":503,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_40-1-e1573953405695-1920x1037.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1037}}}],"downloads":false},{"acf_fc_layout":"colour_palette","background_color":"","text_color":"#000","heading":"Colour Palette","subheading":"

Colour palettes are a collection of colours that must be used in order to correctly communicate the brand.<\/p>\n

In the Event brand family, each cinema concept has its own dedicated colour selection.<\/p>\n

The Event Gold Class colour palette is mostly made up of black with a pop of gold.<\/p>\n

The correct ratio of black to gold is 80% black to 20% gold.<\/p>\n","color_blocks":[{"background_color":"#000000","text_color":"#ffffff","colour_name":"Gold Class Black","colour_description":"

PRINT COATED:<\/strong>
\nPMS BLACK 3 C
\nCMYK: 75, 68, 67, 90<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 419 U
\nCMYK: 75, 68, 67, 90<\/p>\n

DIGITAL:<\/strong>
\nRGB:0,0,0
\nHEX: 000000<\/p>\n"},{"background_color":"#cda349","text_color":"#ffffff","colour_name":"Gold Class Gold","colour_description":"

PRINT COATED:<\/strong>
\nPMS 7407 C
\nCMYK: 20, 34, 85, 1<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 7550 U
\nCMYK: 20, 34, 85, 1<\/p>\n

DIGITAL:<\/strong>
\nRGB: 205, 163, 73
\nHEX: CDA349<\/p>\n"}],"downloads":false},{"acf_fc_layout":"typography","background_color":"#0a0a0a","text_color":"#ffffff","heading":"Typography","subheading":"

Event Gold Class uses the font TT Bluescreens in a light weight. It\u2019s precise and elegant.<\/p>\n

LEADING:<\/strong>
\nLeading is the space between lines of copy and should be 120% of the headline type size. Round this figure up or down to the nearest half a point accordingly.<\/p>\n

TRACKING:<\/strong>
\nTracking is the space between individual letters and should be set at +150. For body copy and smaller text, please use Helvetica Regular as the standard typeface.<\/p>\n","typography_header_color":"#cda349","typography_text_color":"#cda349","typographies":[{"font":{"value":"300 6em 'TTBluescreens', serif","label":"TT Bluescreens Light"}},{"font":{"value":"400 3.5em 'Helvetica', serif","label":"Helvetica Regular"}}],"downloads":false},{"acf_fc_layout":"image_mosaic","background_color":"","text_color":"#000","heading":"Assets","subheading":"

Brand assets are graphic elements, motion pieces, brushes and other items used in creating visuals.<\/p>\n

In the Event brand family, each cinema concept has its own dedicated assets.<\/p>\n

The Event Gold Class<\/strong> patterns are specifically chosen to represent the luxurious and elegant experience of a catered opulent movie experience.
\nThey are a series of thin and fine stripes that reference the ultimate lush movie experience.<\/p>\n","gallery_columns":"2","gallery":[{"ID":1245,"id":1245,"title":"G.C 1","filename":"G.C-1.jpg.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/G.C-1.jpg.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/gold-class\/g-c-1\/","alt":"","author":"7","description":"","caption":"","name":"g-c-1","status":"inherit","uploaded_to":15,"date":"2019-10-31 03:53:01","modified":"2019-10-31 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