{"id":181,"date":"2019-04-01T06:59:28","date_gmt":"2019-04-01T06:59:28","guid":{"rendered":"https:\/\/api-guidelines.eventcinemas.com.au\/?page_id=181"},"modified":"2019-12-05T12:21:34","modified_gmt":"2019-12-05T01:21:34","slug":"boutique","status":"publish","type":"page","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/boutique\/","title":{"rendered":"Boutique"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-181","page","type-page","status-publish","hentry"],"acf":{"menu_color":"#000","heading_font":"normal 700 1em 'TTBluescreens', serif","blocks":[{"acf_fc_layout":"hero","enable_scroll_indicator":true,"use_header_image":true,"heading":"","heading_image":{"ID":1573,"id":1573,"title":"Event Boutique Peach RGB 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08:54:06","modified":"2019-04-01 08:54:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":2121,"height":1195,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158-768x433.jpg","medium_large-width":768,"medium_large-height":433,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158-1024x577.jpg","large-width":1024,"large-height":577,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158.jpg","1536x1536-width":1536,"1536x1536-height":865,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158.jpg","2048x2048-width":2048,"2048x2048-height":1154,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/04\/Event-Brand-Guidelines_AB_S2V5-158-1920x1080.jpg","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}},"use_video":true,"video":{"layout_type":"video_plays_after_click","loop":true,"video_type":"url","video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"https:\/\/player.vimeo.com\/external\/369964220.hd.mp4?s=7c1f4b1aea53f963df56bc0c4a988ad0191f2d95&profile_id=175","video_url_ogv":"","video_url_webm":"","play_icon_color":"#ff8345","vimeo_id":"369964220"}},{"acf_fc_layout":"brand_driver","background_color":"","text_color":"#000","heading":"Brand Overview ","description_blocks":[{"heading":"BRAND PROPOSITION:","description":"

Immerse in a designer experience.<\/p>\n"},{"heading":"CUSTOMER BENEFIT:","description":"

Feels like stylish comfort.<\/p>\n"},{"heading":"CONCEPT ATTRIBUTES:","description":"

Stylish, relaxed, intimate.<\/p>\n"},{"heading":"VERBS:","description":"

Lounge, relax, recline.<\/p>\n"}],"downloads":false},{"acf_fc_layout":"hero","enable_scroll_indicator":false,"use_header_image":false,"heading":"Immerse In A Designer Experience ","heading_image":false,"subheading":"

See it with Style. An intimate cinema with a boutique vibe. Designer boutique recliners with footrest, service at your seat and the best cinema sound and picture.<\/strong><\/p>\n","dimmer_opacity":"60","background":{"ID":2293,"id":2293,"title":"shutterstock_1039329382","filename":"shutterstock_1039329382.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/boutique\/shutterstock_1039329382\/","alt":"","author":"7","description":"","caption":"","name":"shutterstock_1039329382","status":"inherit","uploaded_to":181,"date":"2019-11-28 01:14:47","modified":"2019-11-28 01:14:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4896,"height":3264,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382.jpg","2048x2048-width":2048,"2048x2048-height":1365,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/shutterstock_1039329382-1920x1080.jpg","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}},"use_video":true,"video":{"layout_type":"video_plays_after_click","loop":true,"video_type":false,"video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"","video_url_ogv":"","video_url_webm":"","play_icon_color":"#e2e2e2","vimeo_id":"375867589"}},{"acf_fc_layout":"chart_block","heading":"Tone of Voice","subheading":"

The tone of voice is the way in which each individual cinema concept is able to distinguish itself and portray it\u2019s personality.<\/p>\n

The below table represents the tone of voice you should dial up and down for the Boutique experience.<\/p>\n","background_color":"#ffffff","text_color":"#000000","line_chart_color":"#ff8345","chart_block":[{"label":"BE THE HOST ","value":"4.5"},{"label":"QUICKEN THE PULSE ","value":"2.0"},{"label":"RAISE A SMILE ","value":"4.0"},{"label":"CREATE A FEELING THAT LASTS","value":"8.0"},{"label":"SIMPLE & RELEVANT ","value":"8.0"}],"downloads":false},{"acf_fc_layout":"logo_guidelines","background_color":"#173054","text_color":"#ffffff","heading":"Event Boutique Logo ","subheading":"

MINIMUM SIZE:<\/strong>
\nWhen using the Event Boutique logo, the minimum size for print is 7mm high and 30px high for digital applications.<\/p>\n

SPACING:\u00a0<\/strong>
\nTo measure the clear space needed around the logo we use the height and width of the letter E in the logo.
\nThis is the minimum space needed and where possible, give the logo more space to increase its visibility and legibility.<\/p>\n

DO NOT <\/strong>alter or change the brand mark in any way. Keep the layout exactly as shown in the examples. There is one other logo lock-up that can be used. The stacked logo lockup, shown at the bottom right of this page is available as an alternative.<\/p>\n","main_logo":{"ID":1649,"id":1649,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_76","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/boutique\/event-brand-guidelines_ab_s2v32-2_page_76\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_76","status":"inherit","uploaded_to":181,"date":"2019-11-17 06:38:13","modified":"2019-11-17 06:38:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4200,"height":813,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937-300x58.png","medium-width":300,"medium-height":58,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937-768x149.png","medium_large-width":768,"medium_large-height":149,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937-1024x198.png","large-width":1024,"large-height":198,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937.png","1536x1536-width":1536,"1536x1536-height":297,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937.png","2048x2048-width":2048,"2048x2048-height":396,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-e1573972725937-1920x813.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":813}},"bottom_images":[{"image":{"ID":1651,"id":1651,"title":"Event Brand Guidelines_AB_S2V32 (2)_Page_76","filename":"Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/boutique\/event-brand-guidelines_ab_s2v32-2_page_76-2\/","alt":"","author":"7","description":"","caption":"","name":"event-brand-guidelines_ab_s2v32-2_page_76-2","status":"inherit","uploaded_to":181,"date":"2019-11-17 06:39:07","modified":"2019-11-17 06:39:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":4187,"height":1173,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255-300x84.png","medium-width":300,"medium-height":84,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255-768x215.png","medium_large-width":768,"medium_large-height":215,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255-1024x287.png","large-width":1024,"large-height":287,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255.png","1536x1536-width":1536,"1536x1536-height":430,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255.png","2048x2048-width":2048,"2048x2048-height":574,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/11\/Event-Brand-Guidelines_AB_S2V32-2_Page_76-1-e1573972766255-1920x1080.png","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}}}],"downloads":false},{"acf_fc_layout":"colour_palette","background_color":"","text_color":"#000","heading":"Colour Palette","subheading":"

Colour palettes are a collection of colours that must be used in order to correctly communicate the brand.<\/p>\n

In the Event brand family, each cinema concept has its own dedicated colour selection.<\/p>\n

The Event Boutique colour palette is made up of a navy and soft orange combination.<\/p>\n","color_blocks":[{"background_color":"#162b4a","text_color":"#ffffff","colour_name":"Boutique Navy","colour_description":"

PRINT COATED:<\/strong>
\nPMS 654 C
\nCMYK: 100, 87, 36, 27<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 2955 U
\nCMYK: 100, 87, 36, 27<\/p>\n

DIGITAL:<\/strong>
\nRGB: 21, 50, 94
\nHEX: 15325E<\/p>\n"},{"background_color":"#ff773d","text_color":"#ffffff","colour_name":"Boutique Orange","colour_description":"

\n
\n
\n
\n

PRINT COATED:<\/strong>
\nPMS 1565 C
\nCMYK: 0, 60, 77, 0<\/p>\n

PRINT UNCOATED:<\/strong>
\nPMS 158 U
\nCMYK: 0, 60, 77, 0<\/p>\n

DIGITAL:<\/strong>
\nRGB: 255, 131, 69
\nHEX: FF8345<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"}],"downloads":false},{"acf_fc_layout":"typography","background_color":"#173054","text_color":"#ffffff","heading":"Typography ","subheading":"

Event Boutique uses the typeface TT Bluescreens Italic. It\u2019s smart and sophisticated.<\/p>\n

LEADING:<\/strong>
\nLeading is the space between lines of copy and should be 120% of the headline type size. Round this figure up or down to the nearest half a point accordingly.<\/p>\n

TRACKING:<\/strong>
\nTracking is the space between individual letters and should be set at +150. For body copy and smaller text, please use Helvetica Regular as the standard typeface.<\/p>\n","typography_header_color":"#ff8345","typography_text_color":"#ff8345","typographies":[{"font":{"value":"italic 400 6em 'TTBluescreens', serif","label":"TT Bluescreens Italic"}},{"font":{"value":"400 3.5em 'Helvetica', serif","label":"Helvetica Regular"}}],"downloads":false},{"acf_fc_layout":"image_mosaic","background_color":"","text_color":"#000","heading":"Assets","subheading":"

Brand assets are graphic elements, motion pieces, brushes and other items used in creating visuals.<\/p>\n

In the Event brand family, each cinema concept has its own dedicated assets.<\/p>\n

The Event Boutique<\/strong> patterns are specifically chosen to represent the elegant and sophisticated experience of a smaller and more intimate boutique cinema.<\/p>\n

The assets are a collection detailed of intricate stripes that feel more crafted, varied and almost artier than the other concepts.<\/p>\n","gallery_columns":"2","gallery":[{"ID":1235,"id":1235,"title":"B.P 1","filename":"B.P-1.jpg.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/B.P-1.jpg.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/cinema-concepts\/boutique\/b-p-1\/","alt":"","author":"7","description":"","caption":"","name":"b-p-1","status":"inherit","uploaded_to":181,"date":"2019-10-31 03:48:21","modified":"2019-10-31 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