{"id":2,"date":"2019-03-15T02:57:55","date_gmt":"2019-03-15T02:57:55","guid":{"rendered":"https:\/\/api-guidelines.evt.com.au\/?page_id=2"},"modified":"2023-06-05T11:43:27","modified_gmt":"2023-06-05T01:43:27","slug":"master-brand","status":"publish","type":"page","link":"https:\/\/api-guidelines.eventcinemas.com.au\/","title":{"rendered":"Event Master Brand"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"acf":{"menu_color":"#000","heading_font":"normal 700 1em 'TTBluescreens', serif","blocks":[{"acf_fc_layout":"hero","enable_scroll_indicator":false,"use_header_image":true,"heading":"","heading_image":{"ID":605,"id":605,"title":"Event Cinema White RGB","filename":"Event-Cinema-White-RGB-e1572873835203.png","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203.png","link":"https:\/\/api-guidelines.eventcinemas.com.au\/master-brand\/event-cinema-white-rgb\/","alt":"","author":"7","description":"","caption":"","name":"event-cinema-white-rgb","status":"inherit","uploaded_to":2,"date":"2019-10-22 07:32:19","modified":"2019-10-22 07:32:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":1000,"height":469,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203-300x141.png","medium-width":300,"medium-height":141,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203-768x360.png","medium_large-width":768,"medium_large-height":360,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-1024x480.png","large-width":1024,"large-height":480,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203.png","1536x1536-width":1000,"1536x1536-height":469,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203.png","2048x2048-width":1000,"2048x2048-height":469,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/10\/Event-Cinema-White-RGB-e1572873835203.png","thumbnails-1920x1080-width":1000,"thumbnails-1920x1080-height":469}},"subheading":"

Immerse In Entertainment\u00a0<\/span><\/h3>\n

Welcome to our brand guidelines, where we\u2019ll cover everything you need to know about our brand – from strategy to design. We\u2019re a masterbrand that sits above a collection of cinema concepts. Each cinema concept has its own personality and distinctive assets but with a shared DNA that makes us clearly one Event brand.<\/span><\/p>\n

The following pages will help guide you through the core brand elements. These will allow you to design and produce communications that not only feel and look on brand, but are flexible enough to enable creative exploration.<\/span><\/p>\n

 <\/p>\n","dimmer_opacity":"60","background":{"ID":2387,"id":2387,"title":"sky 2","filename":"sky-2.jpg","filesize":0,"url":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2.jpg","link":"https:\/\/api-guidelines.eventcinemas.com.au\/master-brand\/sky-2\/","alt":"","author":"1","description":"","caption":"","name":"sky-2","status":"inherit","uploaded_to":2,"date":"2019-12-02 02:05:29","modified":"2019-12-02 02:05:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"thumbnails-1920x1080":"https:\/\/api-guidelines.eventcinemas.com.au\/wp-content\/uploads\/2019\/12\/sky-2.jpg","thumbnails-1920x1080-width":1920,"thumbnails-1920x1080-height":1080}},"use_video":false,"video":{"layout_type":"background_video","loop":true,"video_type":false,"video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"","video_url_ogv":"","video_url_webm":"","play_icon_color":"#000000","vimeo_id":""}},{"acf_fc_layout":"hero","enable_scroll_indicator":false,"use_header_image":false,"heading":"","heading_image":false,"subheading":"","dimmer_opacity":"0","background":false,"use_video":true,"video":{"layout_type":"background_video","loop":false,"video_type":"url","video_mp4":false,"video_ogv":false,"video_webm":false,"video_url_mp4":"https:\/\/player.vimeo.com\/external\/343343138.hd.mp4?s=891183d1998a076b8535ada2c567be2fd72bea69&profile_id=175","video_url_ogv":"","video_url_webm":"","play_icon_color":"#000000","vimeo_id":"99374279"}},{"acf_fc_layout":"brand_narrative","hide_numbers":true,"narratives":[{"content":"

We create worlds of entertainment. But the world of entertainment has changed.<\/span><\/p>\n

Entertainment has never had to work so hard. We\u2019ve become a nation riddled with attention deficiency.<\/span><\/p>\n

Got a second to spare? We turn to our phone. Entertainment and instant gratification sits at our fingertips.<\/span><\/p>\n

This means we demand more.<\/span><\/p>\n

Bigger, better, faster, more thrilling, more sound, more activity, more sensation, more shock. More. More. More.<\/span><\/p>\n

We live for this new breed of entertainment.<\/span><\/p>\n

We exist to fulfil the modern human need for deep, rich, all-encompassing, contagiously compelling entertainment.<\/span><\/p>\n

Cinema is and always will be our anchor…OUR HEART.<\/span><\/p>\n

But it’s how we enhance the experience around the movie that will ensure we stand out.<\/span><\/p>\n

Event implies more than movies, it suggests a bigger experience and an invitation to experience exactly that.<\/span><\/p>\n

Invite the world in. Invite the world to IMMERSE.<\/span><\/p>\n"},{"content":""}],"background":false,"downloads":false,"background_color":"#000000","text_color":"#d7291c","heading":"Our Brand Narrative - What we live & Breathe"},{"acf_fc_layout":"brand_driver","background_color":"#ffffff","text_color":"#000000","heading":"Brand Identity - Who are we?","description_blocks":[{"heading":"","description":"

WHY WE\u00a0<\/strong>EXIST<\/b><\/span><\/p>\n

To make your day an Event<\/span><\/p>\n"},{"heading":"","description":"

BRAND IDEA<\/strong><\/span><\/p>\n

Immerse<\/span><\/p>\n"},{"heading":"","description":"

DISTINGUISHING BELIEFS<\/strong><\/span><\/p>\n

Empowerment<\/strong><\/span>
\nStep up. Seize the moment. <\/span>Own the day.<\/span><\/p>\n

Community<\/strong><\/span>
\nCreate your kind of community, <\/span>Your team. Your mates.<\/span><\/p>\n

Possibilities<\/strong><\/span>
\nNothing is impossible. Dream big. Make it so.<\/span><\/p>\n"},{"heading":"","description":"

PERSONALITY<\/strong><\/span><\/p>\n

Memorable<\/strong><\/span>
\nWe\u2019re not just in the business of entertainment. <\/span>We leave a mark, we make an impact.<\/span><\/p>\n

Playful<\/strong><\/span>
\nIt\u2019s our job to entertain, we have fun and don\u2019t take <\/span>ourselves too seriously.<\/span><\/p>\n

Welcoming<\/strong><\/span>
\nWe play the host and love to serve. We\u2019re authentic, <\/span>inviting and dependable. <\/span>Service sits at our core.<\/span><\/p>\n

Dynamic<\/strong><\/span>
\nWe\u2019re dynamic, ever-evolving and we offer something for <\/span>all. <\/span>As the world changes, we stay ahead of the curve.<\/span><\/p>\n"}],"downloads":false},{"acf_fc_layout":"colour_palette","background_color":"","text_color":"#000","heading":"Tone of Voice Principles ","subheading":"

We have 5 principles on how to write with the appropriate tone of voice for our brand.
\nThey share similarities with the brand identity and personality.
\nEach cinema concept has its own specific chart that indicates how much of each principle should be the focus in each sub section.<\/p>\n","color_blocks":[{"background_color":"#000000","text_color":"#d7291c","colour_name":"WELCOMING","colour_description":"

Be the host.<\/span><\/p>\n

Use warm, open and accessible language that demonstrates our infectious passion for making our customers feel welcome and special.<\/span><\/p>\n"},{"background_color":"#000000","text_color":"#d7291c","colour_name":"MEMORABLE","colour_description":"

Create a feeling that lasts.<\/span><\/p>\n

To be memorable, we need to make an impression. So we\u2019re never vanilla or generic. We find ways<\/span>
\nto be provocative, engaging, and unexpected with our language. Change it up.<\/span><\/p>\n"},{"background_color":"#000000","text_color":"#d7291c","colour_name":"DYNAMIC","colour_description":"

Quicken the pulse.<\/span><\/p>\n

Be exciting and dynamic. Help build anticipation. Use vibrant, well-paced energetic language. Being flexible and adaptable to all situations.<\/span><\/p>\n"},{"background_color":"#000000","text_color":"#d7291c","colour_name":"PLAYFUL","colour_description":"

Raise a smile.<\/span><\/p>\n

Have fun. Whether you\u2019re joking around with kids or serving a side of sharp wit – we bring the humour.<\/span><\/p>\n"},{"background_color":"#000000","text_color":"#d7291c","colour_name":"SIMPLICITY","colour_description":"

Simple and relevant.<\/span><\/p>\n

Simplicity and relevance are at the core of everything we do. We get<\/span>
\nto the point and we customise for our message,<\/span>
\nour concepts and our audiences.<\/span><\/p>\n"}],"downloads":false},{"acf_fc_layout":"logo_guidelines","background_color":"#000000","text_color":"#ffffff","heading":"Masterbrand Logo","subheading":"

MINIMUM SIZE:<\/strong><\/span><\/p>\n

When using the Event logo, the minimum size for print is 7mm high and 30px high for digital applications.<\/span><\/p>\n

SPACING:<\/strong><\/span><\/p>\n

To measure the clear space needed around the logo we use the height and width of the letter E in the logo.<\/span>
\nThis is the minimum space needed and where possible, give the logo more space to increase its visibility and legibility.<\/span>
\nIn the body copy, our brand should always be written as \u201cEvent\u201d<\/strong> and must not<\/strong> be written in capitals: \u201cEVENT\u201d. <\/strong><\/span><\/p>\n

Do not<\/strong> alter or change the brand mark in any way. Keep the layout exactly as shown in the examples.<\/span><\/p>\n

THE LOGO SYSTEM <\/strong>is separated into two segments:<\/span><\/p>\n